What role does clothing play in your life?

Feeling seen is so important to all of us. Whether it’s our values, hobbies, interests, aspirations or personality, we all want people to see us for who we really are. I have clients tell me their aspirations during our consultations, which helps shape what type of style I create for them. 

The beauty of style is you can use clothing as a powerful tool to get ahead. What does this mean? Clothing says who you are without saying a word. Think: first-impressions, interviews, presenting a pitch, dates. entering a store or attending a networking event. These are all places and events where being seen as your best self really comes in handy, especially when you might not be able to engage with everyone.

I had a client who was an engineer, but wanted to start his own company that was focused on intertwining tech and art. Since he was Indian, he was afraid he was going to be put in an “engineer box” and get overlooked as a founder. It was a big concern for him because he was entering the world of arts. “I don’t want people to think I don’t know anything about art. I have so much interest and insight into this world, but no one can tell right off the bat.” I saw how he wanted to be seen right away.

First things first, we talked about what an artistic founder looks like. Artistic people love to have fun with their accessories like glasses, wear interesting shoes, opt for bolder prints and wear clothing that looks tailored. We switched his look from “polo shirt, jeans and running shoes” to “fun printed button down shirts, slim fit jeans and cool lace up boots”. We went for fabrics that were soft and stretchy so we wouldn’t sacrifice comfort.

He messaged me after his pitch telling me how great he felt. Not only did it feel good getting compliments on shirt, but he was able to embody his artistic side inside and out. He truly felt like an expert because he looked the part. As soon as he walked into the room, he got everyone’s attention as an expert. 

What does this look like for you? Are your clothes making you appear as you want to be seen?